Building a brighter music industry

A little over year ago TRAX was still just a dream born out of a conversation in a basement flat in London. Questions about why artists were still earning so little - and why music platforms hadn’t innovated in over a decade - compelled us to develop something that could help creators build and flourish with greater independence than ever before.

Central to our mission was finding and applying the right technology for the task, all while ensuring that key technical decisions were shaped by artists and fans themselves. We soon realised that the Internet Computer - a blockchain with profound emphasis on decentralised governance - would be indispensable to our vision for a totally democratic music platform. Within weeks we were laying the foundations for trax.so

Everything about TRAX rests on the simple and widespread intuition that not all music is worth the same. Streaming giants have long given artists and their fans a one-size-fits-all treatment; failing to reflect superfan passion and artist ingenuity in the algorithms that we use every day to discover new music. TRAX innovates on the direct-to-fan model and invites music lovers to enrich their listening habits through exclusive releases, one-of-a-kind merch and collectables, and unforgettable events.

By creating new opportunities for artists to speak directly to their superfans, and, through TRAX DAO, have a direct impact on how the platform is built and maintained over time, we aim to hand artists a bigger slice of the pie than ever before. This is our invitation to artists and fans to be at the forefront of a new movement in the music industry, and join us as we recognise and celebrate artists of all sizes.